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DOWE DESIGN STUDIO

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ARMIN BERGER

BRAND IDENTITY • WEB DESIGN • MARKETING • VIDEO

Year

2024

THE PROJECT

Armin Berger

Business Coaching 

 

Armin Berger is a Business, Speaking, and Acting Coach.  Based out of Berlin, Germany.  Armin Berger is a professional who offers a comprehensive suite of services to individuals and businesses. His goal was to create a new and exciting website that is engaging to his current clients as well as attract new clients. 

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BUSINESS COACHING, also Providing guidance and support to individuals and businesses facing challenges or seeking to improve their operations.This may involve addressing issues such as financial difficulties, leadership concerns, or strategic planning.: 

 

BUSINESS COACHING

PROJECT DETAILS

BUSINESS COACHING

Color Theory

RGB: 53•167•175

HEX: 35A7AF

CMYK: 73•14•32•0

RGB: 179•211•221

HEX: B3D3DD

CMYK: 29•7•10•0

RGB: 242•105•34

HEX: F26922

CMYK: 0•73•100•0

RGB: 218•195•89

HEX: DAC359

CMYK: 16•18•78•0

RGB: 255•255•255

HEX: FFFFFF

CMYK: 0•0•0•0

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MONTSERRAT TYPEFACE

Montserrat is a popular sans-serif font inspired by the historic Montserrat neighborhood in Buenos Aires.  Its geometric design,  with clean lines and a large x-height, gives it a modern and contemporary feel.  Overall, Montserrat is a versatile and stylish font that has become  popular among designers and typographers.  

ABC

MONSTERRAT
Regular

Primary Typeface for Style

Typeface

 ABC

MONSTERRAT
BOLD

Primary Typeface for Style

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*

BRANDING DESIGN

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Iconology

Iconology is the study of symbols and their meanings.  As a branding tool, it involves creating and using visual elements that resonate deeply with the target audience.  These elements can be logos, mascots, color schemes, or even typography.

• Establish Identity: Icons help a brand stand out and be easily recognized.

• Convey Meaning:  They can communicate a brand's values, mission, and personality

• Create Emotional Connections: Icons can evoke emotions and memories that resonate with the audience

• Facilitate Brand Recognition: Consistent use of iconic elements can make a brand more memorable

Iconology is about creating a visual language that speaks directly to the consumer, fostering a deep connection between the brand and it's audience.

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Armin Berger B U S I N E S S     C O A C H I N G

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Teal sweatshirt back view with Horn Atelier branded logo design

ALL PROJECTS

iPhone Cover with Horn Atelier branding logo design options

Iphone Cover Graphics

2023

2020

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Iphone Cover Graphics

2020

Horn Atelier expedition flyer front & back

Event Flyers

black baseball cap with Horn Atelier branding logo graphics

Embroidered Baseball Cap

2020

2020

Horn Atelier logo branded water can

Branded Water Cans

Horn Atelier graphic logo business cards front & back

Graphic Business Cards

2020

horn atelier graphic advertising street poster

WEB & APP DESIGN

horn atelier app design
app design dispayed on iPhone screen
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armin

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Transforming
The Way to Success

Learn More
horn atelier web pages displayed on two iPads

ARMIN

 BERGER

Business      Coaching

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Classic Design

Classic design, yet modern is characterized by its timeless elegance and simplicity. It is a cornerstone of effective logo creation.  Classic design principles contribute to a great logo:

• Simplicity: A classic logo is often stripped down to its essential elements, making it to remember and reproduce across various platforms

• Timeless: By avoiding trends and fads, classic logos maintain their relevance over time

• Readability: Clear typography and legible design ensure that the logo is easily recognizable

• Versatility: Classic logos are often adaptable to different size formats, maintaining their integrity across various applications

• Memorability: The simplicity and elegance of classic design make logos more memorable and recognizable.

In essence, classic design in logo creation is about creating a timeless, elegant, and memorable visual representation that stands the test of time.

man mountain biking looking over mountain range

Mountain Biking

View Our
Unique Approach 

Horn Atelier offers individual & group adventures that are customized to your extreme sports passion.

Rock Climbing

fit man in orange pants rock climbing
man paragliding at sunset

Paragliding

men camping on the mountainside

Mountaineering

scuba diving with tortoise

Scuba Diving

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