NAVIGATE
DOWE DESIGN
STUDIO
Welcome to Dowe Design Studio. I work with a variety of clients from corporate, small business, and creative. My background includes Website Design & Development, Brand Identity, Graphic Design, Packaging Design, and Marketing.
DIGITAL MARKETING + SOCIAL MEDIA MARKETING + EMAIL MARKETING + VIDEO MARKETING + NEWSLETTERS + AD CAMPAIGNS +
Marketing Services That Nurture Leads, Drive Sales, and Build Lasting Customer Relationships
DOWE DESIGN STUDIO® will help you harness the full potential of your digital platforms with our expertly tailored Social Media and Email Marketing strategies. By leveraging the right tools and insights, we'll work together to create dynamic content that drives engagement and boosts your overall impact in the digital space.
Social Media Marketing + Email Marketing + Newsletters + Digital Marketing + Ad Campaigns +
OUR EXPERTISE
Brand Identity
Packaging design serves as a visual representation of a brand's identity, values, and positioning. It should reflect the brand's personality and effectively communicate its unique selling points. Consistency in packaging design helps in building brand recognition
Shelf Appeal
Packaging design must stand out on the shelf and attract the attention of potential buyers. Effective packaging design uses color, typography, imagery, and structural elements to differentiate the product from competitors and entice consumers to make a purchase
User Experience
Package design influences the overall user experience, from the moment a consumer sees the product to the point of purchase and usage. Thoughtful and intuitive packaging design can enhance the user experience and contribute to customer satisfaction and loyalty
Email Marketing
Connect directly with your most valuable audience through strategic, data-driven email marketing. Email remains one of the most effective channels for nurturing leads, driving sales, and building lasting customer relationships.
01 Strategy &
Planning
• Initial Consultation and Goal Setting: Defining key performance indicators (KPIs) such as open rates, click-through rates, and ROI goals.
• Segmentation and List Management: Analyzing your existing contact list to segment subscribers based on demographics, purchase history, and engagement levels. This includes ongoing list hygiene to remove inactive subscribers and ensure deliverability.
• Content Calendar and Campaign Planning: Developing a monthly or quarterly content calendar outlining the types of emails to be sent (e.g. newsletters, promotional offers, automated sequences and their frequency.
02 Content Creation
& Design
• Copywriting: Crafting compelling and persuasive email copy, including attention-grabbing subject lines, engaging body content, and clear calls-to-action (CTAs)
• Email Template Design: Creating custom, on-brand email templates that are mobile responsive and optimized for readability across various email clients.
• Graphic Design: Sourcing or creating visuals, such as images, GIFs, and other graphics to enhance the email's appeal.
03. Campaign Execution
• Email Campaign Setup and Deployment: Building and scheduling individual email blasts and newsletters.
• Marketing Automation Setup and Management: Creating and managing automated email workflows, such as welcome series for new subscribers, abandoned cart reminders, and re-engagement campaigns for inactive users.
• A/B Testing: Regularly testing different elements of your campaigns, such as subject lines, CTAs, and send times, to optimize performance.
04. Reporting and Analysis
• Performance and Tracking: Monitoring key metrics for each campaign to gauge its effectiveness.
• Monthly Reporting: Providing detailed reports that summarize campaign performance, offer insights into what's working and what isn't, and provide recommendations for future improvements.
• Strategic Reviews: Holding regular meetings to discuss results, review goals, and adjust the strategy as needed.
Email Marketing for a Growing Business
01 Social Media Marketing Strategies
Your social media goals should align with your business objectives.
• Initial Increase Brand Awareness: Reaching a wider audience and making your brand more recognizable.
• Generating Leads and Sales: Driving traffic to your website and converting followers into customers.
• Building a Community: Fostering engagement and creating a loyal following around your brand.
• Providing Customer Service: Using social media as a channel to address customer questions.
• Driving Website Traffic: Directing your social media audience to your website for more information or to make a purchase.
02 Content & Creative Campaigns
A good content strategy outlines the types of content you'll create and a schedule for posting
• Images & Videos: Highly engaging and shareable.
• Text-Based Posts: Questions, tips, and conversation starters.
• Stories & Reels: Short, ephemeral content for behind-the-scenes looks and interactive features.
• Live Video: For Q&As, events, and real-time engagement.
• User Generated Content (UGC): Encouraging your audience to share their own content featuring your brand.
• Blog Posts and Articles: Sharing valuable information and driving traffic to your website.
• Infographics: Visually appealing presentations of data and information
03. Social Measurement & Analytics
Not every social media platform is right for your business. Your choice should be based on where your target audience is most active and the type of content you plan to create.
• Facebook: A versatile platform with a massive user base, suitable for a wide range of businesses and content types..
• Instagram: A highly visual platform, ideal for brands with strong visual appeal, such as fashion food, and travel.
• X (formally Twitter): A fast-paced platform for real-time updates, news, and customer service interaction.
* LinkedIn: The go-to platform for B2B marketing, professional networking, and industry-specific content.
• TikTok: A short-form video platform that's excellent for reaching younger demographics with creative and entertaining content.
04. Social Content Stratagies
A good content strategy outlines the types of content you'll create and a schedule for posting
• Images & Videos: Highly engaging and shareable.
• Text-Based Posts: Questions, tips, and conversation starters.
• Stories & Reels: Short, ephemeral content for behind-the-scenes looks and interactive features.
• Live Video: For Q&As, events, and real-time engagement.
• User Generated Content (UGC): Encouraging your audience to share their own content featuring your brand.
• Blog Posts and Articles: Sharing valuable information and driving traffic to your website.
• Infographics: Visually appealing presentations of data and information
A robust social media marketing strategy is a detailed plan that outlines your social media goals, the tactics you'll use to achieve them, and the metrics you'll track to measure your success.
Social Media Marketing
Social Media Marketing Plans
Popular Plan
• Monthly Posts: 24 Designs per Month
• Full Management up to 2 Platforms
• Post Styles: Still | Carousel | Slides | Motion | Video
• Create Cohesive Feed
• Account Set-up & Optimisation
• Highlights Set-Up & Design
• Social Media Graphic Design
• Caption Writing & Hashtags
• Content Scheduling
• Daily Engagement & Community Management
• Performance Tracking
Pricing: $1199.00
Premium
• Monthly Posts: 32 Designs per Month
• Full Management up to 3 Platforms
• Post Styles: Still | Carousel | Slides | Motion | Video
• Create Cohesive Feed
• Account Set-up & Optimisation
• Highlights Set-Up & Design
• Social Media Graphic Design
• Caption Writing & Hashtags
• Content Scheduling
• Daily Engagement & Community Management
• Performance Tracking
Pricing: $2,000.00
Social media builds the buzz. Email marketing builds the bank. We help you master the art of both.
Social media builds the buzz. Email marketing builds the bank. We help you master the art of both.
