DOWE DESIGN STUDIO


FAINTING COW
BRAND IDENTITY • WEB DESIGN • MARKETING • VIDEO
Client
CLIENT NAME
Year
2023
Fainting Cow Vegetarian Restaurant & Bar emphasizes the benefits of plant-based foods while allowing small amounts of animal products.
It takes a primarily plant-focused approach to eating, but including some meat and other animal products,
like eggs and dairy, in moderation for our "flexitarian" customers.
Our assignment was to create a branding strategy that complimented their mission statement. We further completed marketing materials and the company website.
faint/fānt/ (noun)
1. a sudden loss of consciousness: "she hit the floor in a dead faint"

THE PROJECT
THE PROJECT


COLOR PALETTE



E-COMMERCE DESIGN
That's a Wrap!
Fun....Fun....Fun Project.
Everyone is super happy and the new marketing is a success!



Feast & Bounty
Nature, bounty, seasonality and a close focus on the richness of Hudson Valley Farms are the guiding principles of the Fainting Cow's approach to a creative vegetarian culinary identity. Executive Chefs Michelle Bouvant and William Lacey present an innovative menu, highlighting vegetable-forward cuisine.






Fish & Foul
We specialize in vegetarian cuisine. We cater to different levels of the vegetarian diet. We include fish and fowl for those who are "flexitarians".


Dairy & Eggs
Yes...we use dairy products such as eggs, milk, cheeses and butter all locally sourced. We have an extensive cheese selection we pair with our select wines.