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DOWE DESIGN STUDIO

FAINTING COW

BRAND IDENTITY • WEB DESIGN • MARKETING • VIDEO

Year

2022

Where dinner is served with "peak season" ingredients

Recommended by the Michelin Guide as one of their favorite vegetarian restaurants in the Hudson Valley.  Fainting Cow offers a refined take on rustic American cuisine. Focusing on influences of nature,  bringing small local farms and the unique aspects of selected proteins to classic American favorites. We aim to create simple, uncomplicated cuisine by showcasing fresh ingredients. 

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LET LYING COWS LAY!

PRIVATE EVENTS
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Our Story

Chef Michelle Bouvant grew up on a rural farm in France.  She learned her craft by helping her mother farm and prepare meals.  She went on further to work in several fine-dining restaurants throughout  Europe, South America, and has found her home in the Hudson Valley, New York.

OUR MENU

PROJECT DETAILS

FAINTING COW

VEGETARIAN RESTAURANT & BAR

Fainting Cow Vegetarian Restaurant & Bar emphasizes the benefits of plant-based foods while allowing small amounts of animal products.

 

It takes a primarily plant-focused approach to eating, but includes some meat and other animal products, like eggs and dairy, in moderation for our "flexitarian" customers.

 

Our assignment was to create a branding strategy that complimented their mission statement. We further completed marketing materials and the company website.

faint/fānt/ (noun)

1. a sudden loss of consciousness: "she hit the floor in a dead faint"

Peak season produce, exquisite presentation, creative vegetarian cuisine.

Payton Hillman

Exploring the culinary scene in the Hudson Valley our first stop was Fainting Cow.  The best culinary experience in its class!

Riley Jones

Fainting Cow restaurant & bar featured tantalizing vegetarian dishes and craft cocktails.  

Robert Harris

TESTIMONIALS

THE PROJECT

Feast & Bounty

Nature, bounty, seasonality and a close focus on the richness of Hudson Valley Farms  are the guiding principles of the Fainting Cow's approach to a creative vegetarian culinary identity. Executive Chefs Michelle Bouvant and William Lacey present an innovative menu, highlighting vegetable-forward cuisine.

The Skills of

Gastronomical

 

Brilliance

Fish & Foul

We specialize in vegetarian cuisine.  We cater to different levels of the vegetarian diet.  We include fish and fowl for those who are "flexitarians".

Eat with your Eyes

Visual presentation of food significantly impacts one's perception of its taste appeal.  When food is visually appealing, it triggers a positive response and anticipation.

FOLLOW US ON

INSTAGRAM

That's a Wrap!

Fun....Fun....Fun Project.

Everyone is super happy and the new marketing is a success!

WEBSITE DESIGN

Dairy & Eggs

Yes...we use dairy products such as eggs, milk, cheeses and butter all locally sourced.  We have an extensive cheese selection we pair with our select wines.

RGB: 51•36•18

CMYK: 53•57•80•58

HEX: #332412

 

 

FONT FAMILY

 

 

 

BALISTIK

180PX         90PX          34PX          18PX

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