top of page
DOWE DESIGN STUDIO

FAINTING COW

BRAND IDENTITY • WEB DESIGN • MARKETING • VIDEO

Year

2022

Where dinner is served with "peak season" ingredients

Recommended by the Michelin Guide as one of their favorite vegetarian restaurants in the Hudson Valley.  Fainting Cow offers a refined take on rustic American cuisine. Focusing on influences of nature,  bringing small local farms and the unique aspects of selected proteins to classic American favorites. We aim to create simple, uncomplicated cuisine by showcasing fresh ingredients. 

Explore
Photo of cows grazing
Chef holding fresh yellow and red tomatoes
Rustic professional kitchen
Fine dining plate presentation
fainting-cow.jpg

LET LYING COWS LAY!

PRIVATE EVENTS
RESERVE A TABLE

Our Story

Chef Michelle Bouvant grew up on a rural farm in France.  She learned her craft by helping her mother farm and prepare meals.  She went on further to work in several fine-dining restaurants throughout  Europe, South America, and has found her home in the Hudson Valley, New York.

OUR MENU
House made pasta
Chef plating design
creative fine dining plate design

PROJECT DETAILS

FAINTING COW

VEGETARIAN RESTAURANT & BAR

Fainting Cow Vegetarian Restaurant & Bar emphasizes the benefits of plant-based foods while allowing small amounts of animal products.

 

It takes a primarily plant-focused approach to eating, but includes some meat and other animal products, like eggs and dairy, in moderation for our "flexitarian" customers.

 

Our assignment was to create a branding strategy that complimented their mission statement. We further completed marketing materials and the company website.

faint/fānt/ (noun)

1. a sudden loss of consciousness: "she hit the floor in a dead faint"

Fainting Cow interior restaurant design

Peak season produce, exquisite presentation, creative vegetarian cuisine.

Payton Hillman

Exploring the culinary scene in the Hudson Valley our first stop was Fainting Cow.  The best culinary experience in its class!

Riley Jones

Fainting Cow restaurant & bar featured tantalizing vegetarian dishes and craft cocktails.  

Robert Harris

Fainting Cow Business Card logo

TESTIMONIALS

THE PROJECT

fresh vegetables
Chef working in the kitchen

Feast & Bounty

Nature, bounty, seasonality and a close focus on the richness of Hudson Valley Farms  are the guiding principles of the Fainting Cow's approach to a creative vegetarian culinary identity. Executive Chefs Michelle Bouvant and William Lacey present an innovative menu, highlighting vegetable-forward cuisine.

Vintage style exterior business sign

The Skills of

Gastronomical

 

Brilliance

Fresh catch fish prepped with fresh herbs, tomatoes and lemons
farm fresh kill hens

Fish & Foul

We specialize in vegetarian cuisine.  We cater to different levels of the vegetarian diet.  We include fish and fowl for those who are "flexitarians".

Fainting Cow menu design in book

Eat with your Eyes

Visual presentation of food significantly impacts one's perception of its taste appeal.  When food is visually appealing, it triggers a positive response and anticipation.

Creative fine dining plating
Fine dining plate presentation
Creative fine dining plate
Chef preparing a creative fine dining plate
Creative fine dining plate
website menu design displayed on iPhone
chefs prepping in a rustic professional kitchen
creative fine dining plate design
website page design displayed on iPhone
creative fine dining dessert plate
creative fine dining plate
creative fine dining plate design

FOLLOW US ON

INSTAGRAM

Instagram Icon

That's a Wrap!

Fun....Fun....Fun Project.

Everyone is super happy and the new marketing is a success!

Desktop screen displaying website design for Fainting cow

WEBSITE DESIGN

website design displayed on iPad
house made pasta plate
farm freesh cheese, dairy, eggs ingredients

Dairy & Eggs

Yes...we use dairy products such as eggs, milk, cheeses and butter all locally sourced.  We have an extensive cheese selection we pair with our select wines.

cream color swatch
teal color swatch

RGB: 51•36•18

CMYK: 53•57•80•58

HEX: #332412

 

 

FONT FAMILY

Fainting Cow Logo Graphics

 

 

 

BALISTIK

180PX         90PX          34PX          18PX

Fainting Cow branded business cards
bottom of page