
DOWE DESIGN STUDIO
RIRAKKUSU
SPA & RESORT
BRAND IDENTITY • WEB DESIGN • MARKETING • VIDEO
Year
2025
THE PROJECT
Rirakkusu Spa & Resort
At Rirakkusu (リラックス), the Japanese word for "Relax," we believe that true luxury lies in tranquility. Our resort was founded on the principles of omotenashi—the Japanese art of wholehearted hospitality. Here, we invite you to disconnect from the world and reconnect with yourself. Each of our suites offers a private haven of comfort and elegance, with stunning vistas that inspire peace. Indulge your senses at our world-class spa, where ancient healing traditions meet modern therapies to restore balance and vitality. Savor culinary masterpieces crafted from the finest local ingredients. At Rirakkusu, your journey to ultimate relaxation is not just a vacation; it is a holistic experience we are honored to craft for you.
rirakkusu: リラックス
Language: Japanese Noun: Relax
1. make or become less tense or anxious.
2 make (a rule or restriction) less strict while not abolishing it..


R I R A K
K U S U
Spa & Resort

STANDOUT STYLE
Fashion for the Bold of Heart
RIRAK
KUSU
Spa & Resort

Relax

PROJECT DETAILS
Color Theory

RGB: 234•228•206
HEX#: EAE4CE
CMYK: 8•7•19•0
RGB: 211•77•6
HEX#: D34D05
CMYK: 12•83•100•3
RGB: 86•197•33
HEX#: 56C521
CMYK: 66•0•100•0
RGB: 217•132•63
HEX#: D9843F
CMYK: 13•55•87•1
RGB: 58•58•58
HEX#: 3A3A3A
CMYK: 69•62•61•52
Typeface
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*
Bethany Radiant
Bethany Radiant is a modern, handwritten script font known for its dynamic and elegant aesthetic. It's designed to be versatile for various design projects, offering a stylish, modern, or even playful feel depending on the application.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*
Afterglow
The term "Afterglow font" refers to several different font designs, each with distinct characteristics. Afterglow font is described as an elegant and sophisticated serif font with a balanced medium weight, ensuring excellent readability. It incorporates serifs to add a decorative touch without cluttering the text. This font is suitable for luxurious branding or special occasions, combining classic typeface aesthetics with a contemporary feel. This Afterglow is also multilingual.
Our Accomodations
Are Everything You Dreamed Of


Item Title Three
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Our Services
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.

Item Title Two
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.
Marketing Projects

Business Card
Design
Capture the essence of paradise with a business card designed to be the first touchpoint of a luxury experience. For this tropical spa and resort destination, we crafted a design that instantly transports the holder to a serene oasis. A color palette of soft turquoise and lush palm green evokes crystal-clear waters and verdant landscapes, while elegant, minimalist typography ensures sophistication and clarity.



Publication

STANDOUT STYLE
Relaxed Fashion

Product Packaging

Simple Design
Our approach to spa packaging design is rooted in the belief that serenity begins with simplicity. We embrace clean, minimalist aesthetics to create a sense of calm and purity that reflects the quality of the ingredients within. By focusing on elegant typography, a muted and natural color palette, and the generous use of negative space, the design communicates sophistication and transparency. This uncluttered approach ensures the packaging not only stands out on the shelf but also becomes the first tranquil touchpoint in the customer's self-care journey, promising a moment of peace before the product is even opened.
Social Media
