Horn Atelier Extreme Sports

Excursions • Gear & Wear 

 

Horn Atelier is a new entrepreneurial company based out of Utah.

 

Their goal was to blend industry-leading innovation with the finest craftsmanship available to create the safest and most advanced protective gear and apparel.​​​​​​​ When Horn Atelier started in the year 2019, the goal was to “create superior protection inspiring people to push their boundaries”.

 

This is the driving force of everything they represent.

 

Horn Atelier wanted this to be a major key factor in their visual communication, logo, packaging design and the overall visual identity.

 

Based on this insight, we created a visual branding concept consisting of few but clear design elements.

 

Through simple yet distinctive idiom, Horn Atelier should appear as a “no-nonsense” brand with innovative expertise on the most important aspects; Protection & Fun!