top of page
DOWE DESIGN
STUDIO

HORN ATELIER

BRAND IDENTITY • WEB DESIGN • MARKETING • VIDEO

Year

2023

THE PROJECT

Horn Atelier Extreme Sports

Excursions • Gear & Wear 

 

Horn Atelier is a new entrepreneurial company based out of Utah.

 

Their goal was to blend industry-leading innovation with the finest craftsmanship available to create the safest and most advanced protective gear and apparel.​​​​​​​ When Horn Atelier started in the year 2019, the goal was to “create superior protection inspiring people to push their boundaries”.

 

This is the driving force of everything they represent.

 

Horn Atelier wanted this to be a major key factor in their visual communication, logo, packaging design and the overall visual identity.

 

Based on this insight, we created a visual branding concept consisting of few but clear design elements.

 

Through simple yet distinctive idiom, Horn Atelier should appear as a “no-nonsense” brand with innovative expertise on the most important aspects; Protection & Fun!

EXTREME SPORTS, also known as ACTION SPORTS or ALTERNATIVE SPORTS

 

Sporting events or pursuits characterized by high speeds and high risk.

Horn Atelier brand logo over orange background and clouds
advertising poster for Horn Atelier project

PROJECT DETAILS

Color System

This is your Product section paragraph. It’s an ideal place to showcase the types of products available and underline any important or unique features.

Orange color swatch

NEW
ARRIVAL

RGB: 255•50•1

CMYK: 2•81•92•0

HEX: #ff3201

"This is your Testimonial quote. Use this space to share a review about you, your services or your business"

Joan R.   |  Cosmetic Consultant

RGB: 255•255•255

CMYK: 0•0•0•0

HEX: #ffffff

teal color swatch

BEST SELLER

RGB: 46•96•91

CMYK: 80•32•47•43

HEX: #2e605b

What Sets Us Apart

Our Story

RGB: 0•0•0

CMYK: 0•0•0•100

HEX: #000000

Sphere branded logo graphics black and white

Fonts

dark dragon letter "A" typeface

Dark Dragon

Primary Typeface for Style

Dark Dragon typeface white on black

Secondary Typeface

Clemore Serif

white on black geometric graphics

Tertiary Typeface 

Albiona Bold

white on black geometric graphics
white geometric graphic icons on black background
white geometric graphic icons on black background
horn atelier branding logo black ground
horn atelier branding logo orange background
horn atelier branding logo black on white groundn

BRANDING DESIGN

Teal sweatshirt back view with Horn Atelier branded logo design

ALL PROJECTS

iPhone Cover with Horn Atelier branding logo design options

Iphone Cover Graphics

2023

2020

Man holding iPhone with branded cover

Iphone Cover Graphics

black baseball cap with Horn Atelier branding logo graphics

Embroidered Baseball Cap

2020

2020

Horn Atelier logo branded water can

Branded Water Cans

Horn Atelier graphic logo business cards front & back

Graphic Business Cards

2020

2020

Horn Atelier expedition flyer front & back

Event Flyers

horn atelier graphic advertising street poster

View Our
Unique Approach 

Horn Atelier offers individual & group adventures that are customized to your extreme sports passion.

fit man in orange pants rock climbing

Rock Climbing

man mountain biking looking over mountain range

Mountain Biking

man paragliding at sunset

Paragliding

scuba diving with tortoise

Scuba Diving

men camping on the mountainside

Mountaineering

WEB & APP DESIGN

horn atelier app design
app design dispayed on iPhone screen

Transforming
The Way to Success

Learn More
horn atelier web pages displayed on two iPads
Horn Atelier website design displayed on laptop
bottom of page