FISH BONES JAPANESE RAMEN HOUSE

BRAND IDENTITY • WEB DESIGN • MARKETING

Year

2025

THE PROJECT

FISH BONES JAPANESE RAMEN HOUSE

Step back in time at Fish Bones, where the vibrant energy of Tokyo meets the comforting embrace of a perfect bowl of ramen. Our mission is to transport you to a bygone era of Japanese culinary charm, serving up authentic, soul-satisfying ramen steeped in tradition and infused with a playful, nostalgic spirit. At Fish Bones, we believe the heart of exceptional ramen lies in its broth. Our signature bowls feature rich, complex broths crafted with a unique twist – a subtle, yet profound, depth of flavor derived from meticulously prepared fish bones. This uncommon approach delivers an umami bomb that is both familiar and exciting, setting our ramen apart.

fishbone/ (noun)

1. the bones of a fish, specifically the skeletal structures that support it's body

面条

RAMEN

Eat More Ramen

Illustration of asian woman eating ramen

Food • Spirits • Social

Fish Bones Ramen Shop aims to create a welcoming social space, ever-evolving to embrace social trends, rather than a traditional Japanese restaurant. We envision a place for the community to gather and share ideas.

Noodles

PROJECT DETAILS

RGB: 190 • 39 • 45

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CMYK: 15 • 100 • 90 • 10

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HEX: E9C31E

CMYK: 10 • 20 • 100 • 0

Color Theory

In traditional Japanese aesthetics, colors carry profound meaning and symbolism. Black, or kuro, often signifies formality, mystery, and sometimes sorrow, but can also represent experience and sophistication. Yellow, kiiro, is associated with nature, brightness, and sometimes courage. A deep, rich blue like konjo could evoke imperial dignity and stability. White, shiro, is paramount, representing purity, sacredness, and death. Lastly, deep red, beni, is vibrant and powerful, symbolizing passion, life, and protection, often used in celebratory events and to ward off evil. These colors, among others, are integral to Japanese art, clothing, and cultural expression.

RGB: 34 • 35 • 103

HEX: 222367

CMYK: 100 • 100 • 29 • 19

RGB: 255 • 255 • 255

HEX: FFFFFF

CMYK: 0 • 0 • 0 • 0

Typography

Logo Font

akihabored

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Primary Typeface

Special Elite Extra

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Terchiary Typeface

Japan Version
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a taste
of
ramen's
warrior
side

Exotic Tastes Modern Flair

Our Story

Welcome to Fish Bone Ramen Shop, where traditional Japanese flavors meet a modern, vibrant twist! Nestled in the heart of Newburgh, we're passionate about crafting the perfect bowl of ramen, using only the freshest, high-quality ingredients. Our rich, slow-cooked broths, perfectly textured noodles, and thoughtfully selected toppings are designed to take your taste buds on an unforgettable journey. But we're more than just great ramen – we're a community hub, a place where friends gather, stories are shared, and every visit feels like a celebration. Come experience the warmth, the buzz, and the irresistible taste that makes Fish Bones your new favorite spot!

BRAND IDENTITY

Packaging

Great Branding Fuels Creative Packaging

A strong brand identity is the cornerstone of memorable and effective packaging, transforming a simple container into a powerful marketing tool. It's the silent storyteller on a crowded shelf, communicating a company's essence before a consumer even touches the product.

Marketing

Tangeable Touchpoint

In an increasingly digital world, well-designed physical marketing materials offer a powerful, tangible connection to your brand that can significantly elevate your business. Items like custom matchboxes, thoughtfully crafted business cards, or elegant pens transform everyday objects into potent brand ambassadors.