Videos are the superstar of marketing. Video marketing’s popularity and importance continue to grow and are now the foundation of a strong strategy for a marketing campaign. Videos provide a company with positive ROI and reveal that consumer sentiment leans towards video viewing. Videos provide users with a personal connection and allow businesses to quickly showcase services or products while integrating graphics, music, voice, and images. The more engaging the video is the longer the consumer will view it. Videos are the core of the outreach of campaign efforts. Social media such as YouTube, Instagram, Facebook, LinkedIn, and Twitter are major platforms for consumer viewing. Video raises the bar across paid, earned and own platform channels and it will continue to dominate marketing strategies in 2022 with no surprise. Here are some key statistics to ponder:
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