Website Design & Development
Updated: Oct 29, 2022
Web design and development is the term that describes the process of designing and creating a website. This involves the design aspects of the site which determines the look and feel, while web development determines how it functions. A lot goes into creating an eye-catching, user-friendly website. From the appearance and functionality, navigation, and coding integrity, website designers and developers must work together to create websites that will be located by search engines, stimulate conversions and engage customers. Luckily, our article will help guide you through the process of how we create a unique user experience. We want to inspire all of our viewers to become loyal brand advocates.
Choosing a Domain and Host
The domain name is part of your brand identity and should be simple to find on the world wide web. It must be memorable and accurately reflect the brand while being easy to spell. Creating the identity of your company is crucial. Incorporating the use of SEO and easy spelling into the domain name will enable the website to be easily located in the search engine results. Businesses that are easy to find and access online get more customers.
It’s important to compare hosting packages and consider the content of your website and business strategy. Will your website feature a media-rich platform with lots of images and videos? Do you hire in-house technical support or will you need support from your hosting provider? You also have to consider the amount of traffic your website will receive and if the host will offer scalable solutions. Also, think about the amount of traffic your website is expected to receive. Research the backup, security, additional features, and reviews about the hosting company’s performance before making a final decision.
In order for a website to be developed, a functional program is required. This refers to building your website on a platform such as WordPress for informational sites and Magento for eCommerce sites are the top options. These platforms offer functionality while creating a great user experience, easy to navigate and maintain. Building a website is about placing your customer experience first while showcasing your business.
For a website to be developed, a functional program is required. This refers to building your website on a platform such as WordPress. These platforms offer functionality while creating a great user experience, easy to navigate and maintain. Building a website is about placing your customer experience first while showcasing your business. Choosing a website builder takes into consideration a plan and what you want to accomplish with your website. Choose a platform that will grow the speed of your business. We recommend using a website platform that has a content management system (CMS). A CMS can store your images, videos, and PDF files and helps make editing or expanding your website easier. Plug-ins can improve performance, enhance SEO, and gather tracking information.
All major companies have a Brand Identity in place. Showcasing Pepsi-Cola, Vespa, and Adidas, are major brands easily identified. The brand identity and logo are simple and it is important to all businesses. Your brand identifies your business, and services and separates you from the competition. It contributes to your customer’s overall opinion. A professionally designed logo successfully provides the brand’s unique voice and is identifiable by your core target customer. The placement of your logo must be readily visible on your website to solidify your brand’s identity. Your brand identity is used on the packaging, print advertisements, and marketing materials. Being consistent with your branding provides the customer with a memorable brand experience and builds trust.
One of the most important aspects to consider when building your website is to create a clean, appealing, and engaging design. A quality design is attractive and easy to read with intuitive navigation. Distracting graphics, too much text, and not enough white space distract the viewers. The goal of the website is to allow the viewers to focus on the content and the value of your brand. In conjunction with a clean design, creativity and standing out from your competition gives your business the upper hand. I see so many websites that look like cookie-cutter clones. Be unique in your presentation. Create a positive user experience that encourages customers to stay and return.
Color schemes are important and create the ability to evoke emotional responses such as calm, happiness, and frustration, and sets the foundation for an engaging website design. It is essential to consider your target audience, branding, and the elements of color theory. A consistent color palette is used across your company within the logo, packaging, marketing, and your website must be pleasing to look at. Color is part of the branding process. It is important to take the time to research your best color options that will enable your visitors to have an enjoyable experience.
Your viewer needs to navigate easily through the website. If your website is cluttered and confusing this will make it difficult to navigate and your customer will bounce never to be seen again. Set up your site’s navigation so that it is easy to maneuver through all the pages and content. The structure and labels of your navigation bar affects the traffic to your website and how many visitors that will convert to leads or customers. Another tip would be to streamline the navigation by eliminating pages that are unnecessary or underperforming. Removing these pages tends to decrease loading time and improves online presence.
Call to Action
A call to action prompts an immediate response and is used to encourage a visitor to contact your business. CTA is a friendly suggestion, such as “Call Today!” which states that your business wants to develop a relationship with the client. A call to action creates a level of engagement between you and the viewer. A friendly suggestion to invite the viewer to subscribe to your email newsletter or participate in a loyalty rewards program can convert a viewer into a customer. Always include at least one call to action per page.
Adding customer testimonials to your website can be used to promote your business. Featuring customer testimonials on your site is an endorsement by someone who is sharing their positive experience with the product or a business. Creating testimonial videos is another way to add credibility to your business. The more authentic and detailed testimonial you receive, the greater the chance of gaining new clients. Off-site reviews help with search algorithms. Review services provided by Google and Yelp help generate qualified leads for your business when customers search for a product or business.
Adding a blog or a newsletter to your website takes minimal expense and effort. You can drive traffic to your website, boost search engine rankings, convert traffic into leads, build relationships with potential clients and boost social media efforts. A blog/newsletter on your website helps keep customers informed about products, events, and industry-related information. By providing the reader with new and engaging content, your brand becomes a trusted and known source and an authority. Keeping your blog updated will promotes brand values and is considered a form of communication.
Your website is considered to be intellectual property and falls under copyright laws and regulations. If you post images that are posted without a copy-write you may face fines. We use Adobe Stock, Getty, Envato Elements, and a host of other sources to pay for all of our stock images. Some sites offer copyright-free images. Images with high resolution are best. Incorporating stock images with professional images of your services provides an engaging experience for your viewers.
When designing a website, interesting, high-quality, and original content that is relevant to your company or product keeps your viewer engaged. The longer they stay on your website the better it is for ranking. Every piece of content, keywords used, and quality of images affects your site’s ranking in search engine results. Keywords help the customer locate the content they are searching for. Your content should also include links to resources and other pages on your website as well as reflect your brand’s unique message.
Search Engine Optimization is the tool that makes your website visible creating more traffic to your website. More traffic will bring more conversions. The more visibility you have, the higher your website will rank on the search engine result page resulting in more viewers clicking through your website. Crucial elements of SEO consist of:
• Key Words: Keywords are words and phrases that potential clients use to find online content, products, and services. Use keywords that have a high search rate. Use words that describe your business such as short-tail keywords (website services), long-tail keywords (website design & development services), and local keywords (website design near me). The keywords must be worked into your content to optimize titles, URLs, and other pertinent content.
• Content: Content influences SEO because this is the platform used to reach and engage customers. Therefore, the content used on your website embodies your business. Adding blog posts is a great way to increase your SEO visibility. There is a variety of content that can be used to boost search engines such as web page content, videos, blogs and newsletters, ebooks, and podcasts to name a few.
Therefore, the content used on your website embodies your business. Adding blog posts is a great way to increase your SEO visibility. There is a variety of content that can be used to boost search engines such as web page content, videos, blogs and newsletters, ebooks, and podcasts to name a few.
Recapping the importance of SEO and understanding its function will improve your ROIs. An increase in visibility and ranking, website traffic, and creating a better user experience combined improves the search engines to help bring your targeted customer to you.
There are many factors to take into consideration when creating a website. Your website design, navigation, and content must inspire the viewer to engage in further actions with your business. Your end goal for your website is the user experience. As you create your website please refer to the tools and information in this article. If you hire an agency to develop your website, you now have a foundation on which to base their work. We hope you enjoyed this article and join us on future topics.